Hide Yo Men, Hide Yo Husbands, Younique are getting all heteronormative up in here.


Thanks to my band of Y-spies, I am always kept up-to-date with current Younique happenings.

This is a public service announcement, what with the Christmas season upon us. At this time of year (and usually Valentine’s Day) the Black Status huns encourage their downlines to turn to the menfolk, when they’ve run out of female victims customers to message. So, protect your men from these MLM predators, ladies! /sarcasm.

Back when I was a #Poonique presenter, all of our ‘training’ from Elite Green Imperial Overlord Tania was fed down to us from the revered Black Status huns. For those not familiar with Y-speak, these particular huns are at the very top of the pyramid.

If you follow me on Facebook, you will have no doubt seen the below post discussed with my followers. The main crux of the message?

After you feel you can not message anymore girls I want you to start messaging any dudes on your FB! [sic] “


Yes, we’ve got heteronormativity, gender assumptions, and patronising all wrapped up in this one delightful little post.

You know the little examples – when society assumes that girls should love pink and play with dolls, and boys should love blue and play football? I didn’t. I hated dolls and played with toy dinosaurs.

[Source:] Everything Dinosaur
My followers were naturally unimpressed.

Most laughed at the idiocy, safe in the knowledge that their partners/husbands/fathers/sons/etc would ignore such a message. Others expressed how disappointed they’d be to receive Younique for Christmas, and had pity for the men that may fall into this trap.

Follower Reactions 5a closeup

Others were also painfully aware at the true underlying message behind this training post.

Follower Reactions 1.png

“…Sounds heteronormative but OK…”

Not familiar with the term heteronormativity? It is “the belief that people fall into distinct and complementary genders (male and female) with natural roles in life“, which especially applies in this case.

Now, this is very important:

Follower Reactions 4a closeup

Besides this follower’s amusing anecdote on how male friends would sound when cold-messaging, the sentiments behind the post are painfully true.

This is why all MLMs target women rather than men, because (as a rule) women (girls) have been raised in a society where it’s seen to be important to be polite, non confrontational and to [respect] their [friends’] feelings…”

“…MLMs prey on women caring for children or family…our society offers very few family friendly roles…”

This says it all:

Follower Reactions 6a closeup

Younique claims to empower women…Then goes and endorses sexism and gender stereotyping…”

Another follower picks up on the fact that this post forgets that makeup isn’t just for ‘girls’:

Follower Reactions 2a closeup

“…They seem to live in a time gone by. ‘Ooooh all women are a tad bit gullible and only like pink and makeup’ and ‘all men [are still] in that caveman stage’. I often see men with incredible makeup on Instagram…” 

There’s also the assumption that all females “wear and love makeup” – this follower doesn’t, and many others too.

Follower Reactions 3a closeup

Naturally, some of us find these assumptions highly insulting:

Follower Reactions 5a closeup

What a load of insulting nonsense…how males are called ‘Men’ and females are called ‘Girls’, like [they’re] 9 fucking years old…”

One follower also noticed, “…I like how “Mark” gets his actual name, where’s the ‘hey boiiiiii!’?

If you are wondering what this follower means, its a response to the fact that practically all mass-produced MLM spam messages start with “heyyyy gurrrlll!” Well, its a lot more time-consuming to type your victim’s target’s individual name, isn’t it. 😉

Take this example posted by a user from Babycenter‘s “Do you even have a tax license, bro? The MLM thread.”

Hey girllll
[Source:] Babycenter.com
Further examples are also available in Living for Naptime‘s spot-on article, Are Social Media DMs the new Spam folder

[Source:] Living For Naptime
That’s a lot of ways to say “heyyyy gurrrlll!” 

So yes, whilst the Black Status uplines encourage their (predominantly female) presenters to address each other with silly pet-names, it is encouraged to address the menfolk with their proper titles. How quaint.

However, the thing I personally despise is the assumption that “messaging men is sooooo different than messaging the girls on your list.”

Says who? I have friends of all genders, and I do not find messaging one any different from the other.

“…[Men] are very DIRECT and will completely shut you off if you try to feed them any fluff…”

Again, SAYS WHO?? Where is the equality?

I am female, and can be extremely direct, and will instantly shut off anyone feeding me “fluff” – who says that trait is exclusive to males? This Black Status hun is a behavioural expert as well as a super Younique peddler, clearly.

Black Status uplines, please remove your heads from your backsides – this is 2017 and we have no time for your gender assumptions. Not all women like makeup or the colour pink. There are men who are stay-at-home-parents and/or choose to wear makeup. These preferences are really not exclusive to any one gender.

Needless to say, it didn’t take long for this Black Status training to feed down to all the other downlines across the globe.

Here’s the first one, shared by a chap on my own friends-list.


Again, my followers had a lot to say about this one.

I mean, we’re back again with the gender assumptions.

Follower Reactions 7 gender roles

And, “why don’t they market to men who wear makeup?

Follower Reactions 7 drag queens

Here’s some bonus “CALLING ALL MEN” finds:


“…High end at a bargain price…” – no, that’s not entirely accurate, is it.



This of course isn’t just exclusive to Younique. All MLMs will be leaping on this advertising strategy, one way or another.

Body Shop At Home reps have started early, with this patronising September post…


Yes, score “brownie points” with your “special one” by buying them MLM shit – its really that easy. The stupidest part of this post is the stereotype that females will moan about chocolate making us ‘fat’.

Don’t treat her to a chocolate advent calendar this year, which we will moan about that it will make us fat [sic]!”

Oh please, you cannot be serious with that shit. If I want chocolate, you can bet your arse that I am having chocolate. I don’t need James to “treat” me, nor would I expect him to!

Let’s not forget LipSense by SeneGence


So manly [sic] ladies in your life” – wut. I just can’t.

I think that pretty much sums up the message of this article – stereotyping is still very much alive in the MLM world, my friends.

Have any of you been approached with these yearly Christmas tactics? Let us know how it went in the comments below, or via Facebook and Twitter.

Until next time, keep mood-hoovering, huns – and protect the menfolk!

What’s next for Elle Beau?

On reflection, I do feel that I would like to rewrite my Poonique story into a proper novella – whether its an ebook, or if I find someone who would put me in print.  The main reason being, I missed out “the smaller stuff” for the purpose of keeping the reader interested and driving the tale forward.  When I wrote this blog, I wanted to mainly focus on the dodgy tactics I experienced, but on reflection I would like to talk more in-depth about everything I can remember.  

I would like to rewrite my tale with the spreadsheet as more of a prominent reference point – it will also help me recall things in chronological order (i.e. when certain monthly kudos were released, little paltry orders etc).  Mia is still lurking in some of the training groups, and is finding me screenshots to illustrate certain chapters.  So, as well as writing anti-MLM articles, I will be working on producing a full, comprehensive story in the interim.  I hope to set up a Kickstarter for this once I have an idea of costings.

If you like the anti-MLM aims I am working towards, please consider supporting me via Patreon.  Anything is gratefully received.

Stay subscribed for upcoming anti-MLM news and articles, and of course the ever-popular #ShitHunsSay screenshots.

Don’t forget to join the MLM fight on social media – if you’re on Twitter, please give @ElleBeauBlog a follow (and help me get the #Poonique hashtag trending again!).  Alternatively, join in the discussion with Elle Beau, the Anti-Blogger on Facebook.  I am also on Instagram now – look for @ellebeaublog!

Please, also check out the good work of the people of Bot WatchJuice Plus/MLM Lies Exposed and Timeless Vie.  They work tirelessly to expose the truth and lies of the MLM industry, so anyone considering this line of work can make a fair, informed decision .  In fact, I now have a Recommended Reading page for Anti-MLM writers and interesting lifestyle bloggers I think you will enjoy, such as Chammy in Real Life and my first Patreon, @yourolly.

For something a little different to pyramid schemes, I would also recommend a look at what Bad Psychics are up to.  Award-winning and seen-on-TV, they have worked to expose false claims made by psychics, mediums and the paranormal since 2003.



  1. I’m with the commenter who noticed the use of “girls” vs. “men.” I’ve made a point to refer to anyone over the age of 18 “woman.” This type of marketing reminds me why I do.

    Liked by 2 people

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